Friday, June 8, 2012

Line Extension vs. Brand Extension

When I was reading I got a little confused about the difference between line and brand extension.  So, after a little Google action, I finally figured it out.

Line Extension:  An expansion of an existing line, such as

to:

  

It adds variety to expand it's client base and have a larger target market and creating excitement within existing customers.

Brand Extension:  An established name reaching into another market.  Creates diversity while increasing profits.
to:








1 comment:

  1. I wonder how far a brand extension could go before it is no longer a brand extension. Like could febreze make cars. If not whats it called then?

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